Services Built for Business Growth in West Texas
Your business needs more than a pretty website—it needs a complete marketing engine that generates leads, converts prospects, and grows revenue. Below you'll find our core service categories organized by function. Every service is designed to work together as an integrated system, but you can also choose individual services based on your immediate priorities and budget.
We've spent 20+ years refining these services for West Texas businesses. That means we understand local competition, regional search behavior, and the unique challenges of marketing in markets where the nearest major city might be 100+ miles away.
Click any service below to learn more, or schedule a discovery call → to discuss which combination makes sense for your business.
Web Design & Development
Marketing Web Design
Your website is your 24/7 salesperson. If it loads slowly, confuses visitors, or fails to communicate value within three seconds, you're losing revenue every single day.
We build marketing-first websites designed to convert visitors into leads through:
- Conversion-centered layouts – Clear headlines, benefit-focused copy, prominent calls-to-action, and trust signals (testimonials, credentials, case studies, guarantees) placed strategically to guide visitors toward contact forms, phone calls, or purchases.
- Speed optimization – We compress images using WebP format, minify CSS and JavaScript, leverage browser caching, implement lazy loading, and use content delivery networks (CDNs) to ensure pages load in under 2 seconds on mobile devices. Google's Core Web Vitals (Largest Contentful Paint, First Input Delay, Cumulative Layout Shift) are prioritized.
- Mobile responsiveness – Over 65% of local searches happen on mobile devices. Every site we build passes Google's Mobile-Friendly Test and maintains full functionality across iPhone, Android, tablets, and desktop browsers.
- SEO architecture – Logical URL structures (/services/seo/ not /page?id=123), proper heading hierarchies (H1→H2→H3), schema markup for local businesses and services, XML sitemaps, robots.txt configuration, and strategic internal linking baked in from day one.
We work on WordPress, Shopify, and custom-coded solutions depending on your needs. Whether you need a 5-page service business site, a 50-product e-commerce store, or a complex web application with CRM integrations, we handle the technical execution.
E-Commerce Web Design
Selling online requires more than listing products. You need inventory management, secure payment processing, shipping integrations, abandoned cart recovery, and a checkout flow that doesn't lose customers at the final step.
We build e-commerce sites on Shopify and WooCommerce, optimizing for:
- Product page conversions (high-quality images, detailed descriptions, customer reviews, upsells)
- Checkout flow simplification (guest checkout, autofill, multiple payment options)
- Mobile shopping experience (thumb-friendly navigation, fast image loading, easy cart management)
- Post-purchase automation (order confirmations, shipping updates, review requests)
Web Development
Need custom functionality beyond standard templates? We build:
- Custom web applications – Member portals, booking systems, quoting calculators, inventory management dashboards
- API integrations – Connect your website to third-party tools (CRMs, payment processors, shipping services, accounting software)
- Database-driven features – Searchable directories, filterable product catalogs, dynamic pricing engines
- Performance optimization – Code refactoring, database optimization, server configuration for high-traffic sites
Website Copy & Content Creation
Most websites fail because the copy is generic, confusing, or focused on features instead of benefits. We write:
- Homepage copy that communicates your value proposition in the first 3 seconds
- Service page copy that explains what you do, who it's for, and why prospects should choose you
- Product descriptions that sell through benefits, answer objections, and include SEO keywords naturally
- Landing page copy for paid traffic that matches ad messaging and drives conversions
Website Audit
Not sure why your current site isn't generating leads? We conduct comprehensive audits covering:
- Technical SEO (crawl errors, broken links, duplicate content, slow pages)
- On-page SEO (title tags, meta descriptions, heading structure, keyword optimization)
- User experience (navigation clarity, mobile usability, form friction, CTA placement)
- Conversion rate optimization (heatmaps, visitor recordings, A/B test opportunities)
- Speed & performance (Core Web Vitals, server response time, asset optimization)
You'll receive a prioritized list of fixes with estimated impact and effort required for each.
SEO & Local Visibility
SEO Services
Search engine optimization is how customers find you when they're actively looking for what you sell. Our SEO service builds sustainable visibility through:
- Technical audits – We crawl your site with Screaming Frog and Sitebulb to identify issues that prevent Google from properly indexing your content: broken links, redirect chains, duplicate content, slow pages, crawl errors, XML sitemap problems, and mobile usability issues.
- Keyword research & mapping – Using SEMrush, Ahrefs, and Google Keyword Planner, we identify high-intent keywords with commercial value ("hire plumber Lubbock" vs. "how to fix leaky faucet"). We map primary and secondary keywords to specific pages and create new content to fill gaps.
- On-page optimization – Title tags, meta descriptions, heading structures, image alt text, internal linking, and schema markup optimized for both search engines and user experience. We implement FAQ schema, LocalBusiness schema, and BreadcrumbList schema where appropriate.
- Content creation – We produce blog posts, service pages, location pages, and FAQ content that answers real customer questions and targets long-tail search terms that drive qualified traffic.
- Local SEO – Google Business Profile optimization, local citation building (ensuring Name, Address, Phone consistency across 50+ directories), review generation campaigns, and geo-targeted content for cities you serve.
- Link building – We earn backlinks through digital PR (journalist outreach, HARO responses), guest posts on industry blogs, local partnerships (chamber of commerce, business associations), and linkable asset creation (original research, infographics, free tools).
Google Maps Optimization
If you're a service-area business—plumber, electrician, HVAC, landscaper, attorney, dentist, chiropractor—your Google Business Profile is more valuable than your website.
When someone searches "plumber near me" or "divorce lawyer Lubbock," Google shows a map pack with three businesses. If you're not in that top three, you're invisible to 75% of local searchers.
Our Google Maps Optimization service includes:
- Profile claim & verification (or reclaim if you've lost access)
- Complete profile optimization (all fields filled, photos added, services listed, FAQs answered)
- Citation building on 50+ high-authority directories
- Review generation via automated SMS/email campaigns
- Review response (we respond to every review on your behalf)
- Q&A management (monitoring and answering questions posted to your profile)
- Spam competitor reporting (identifying and reporting fake listings)
Local Citations & Reputation Management
Your business's Name, Address, and Phone (NAP) must be consistent across hundreds of online directories, social platforms, and review sites. Inconsistent information confuses Google and lowers your local rankings.
We audit your current citations, correct inaccuracies, and build new listings on relevant directories. We also monitor review sites (Google, Yelp, Facebook, industry-specific platforms) and help you generate positive reviews while responding professionally to negative feedback.
Content Marketing
Blogging isn't dead—it's one of the most effective long-term SEO strategies for building topical authority. We create:
- Educational blog posts answering common customer questions (500-1,500 words)
- Comparison guides helping prospects choose between options
- How-to articles demonstrating your expertise
- Local content targeting city-specific keywords
- Industry trend articles positioning you as a thought leader
All content is optimized for search engines, includes internal links to service pages, and is promoted through email and social media.
Paid Advertising
PPC / Google Ads
Pay-per-click advertising delivers immediate leads when done correctly. Most businesses waste 40-60% of their ad budget on irrelevant clicks, poor targeting, and landing pages that don't convert. We eliminate waste through:
- Keyword research – Targeting buyer-intent terms ("hire electrician Amarillo") while excluding informational searches ("how to wire a outlet") using negative keywords.
- Ad copywriting – Headlines and descriptions that highlight your unique value, include strong calls-to-action, and pass Google's ad quality thresholds for better ad positions at lower costs.
- Landing page optimization – We build dedicated pages that match ad messaging, load in under 2 seconds, and convert at 10-15% or higher through clear headlines, benefit-focused copy, trust signals, and prominent contact forms.
- Bid management – Daily monitoring and adjustment of keyword bids, budget allocation across campaigns, and automated bidding strategies (Target CPA, Maximize Conversions) to maximize ROI.
- Conversion tracking – Implementation of Google Analytics 4, Google Tag Manager, and call tracking (CallRail, CallTrackingMetrics) so you know exactly which keywords generate revenue, not just clicks.
Meta Ads Management
Facebook and Instagram have 3.5 billion monthly active users. Meta Ads allow you to target prospects based on demographics (age, location, income), interests (home improvement, healthcare, legal services), behaviors (recent movers, business owners), and custom audiences (website visitors, email lists, lookalike audiences based on your best customers).
We handle:
- Audience research and targeting strategy
- Creative development (image ads, video ads, carousel ads, story ads)
- A/B testing of headlines, images, CTAs, and ad formats
- Campaign setup and budget management
- Retargeting campaigns for website visitors who didn't convert
- Conversion tracking via Facebook Pixel, Conversion API, and offline event uploads
- Monthly reporting with cost-per-lead, return on ad spend, and optimization recommendations
Landing Page Design
Sending paid traffic to your homepage is like opening a store with 50 different aisles and hoping customers find what they need. Landing pages are single-purpose pages designed to convert one specific audience from one specific ad.
We build landing pages that:
- Match the exact messaging from the ad (if the ad says "Free HVAC Estimate," the landing page headline says "Free HVAC Estimate")
- Load in under 2 seconds (critical for paid traffic)
- Remove navigation distractions (no menu, no footer links—just the conversion goal)
- Include trust signals (testimonials, certifications, guarantees, photos)
- Feature prominent contact forms and click-to-call buttons
Growth Operations & Automation
CRM Setup & Management
Most businesses lose 30-50% of leads because they don't follow up fast enough, consistently enough, or at all. A CRM (Customer Relationship Management) system captures every lead, organizes them by stage, automates follow-ups, and ensures no opportunity falls through the cracks.
We set up and manage platforms like GoHighLevel, HubSpot, and Salesforce:
- Lead capture forms syncing directly into your CRM
- Pipeline configuration (stages like New Lead, Contacted, Qualified, Proposal Sent, Won, Lost)
- Automation sequences (email/SMS workflows that nurture leads, send appointment reminders, request reviews)
- Task automation (assign follow-up tasks to sales team based on lead behavior)
- Reporting dashboards (track lead sources, close rates, pipeline velocity, revenue attribution)
Email Marketing & Automations
Email marketing generates $36 for every $1 spent when done correctly. We handle:
- Newsletter campaigns – Monthly or weekly emails sharing valuable content, company updates, and promotions
- Nurture sequences – Automated email series for new leads (welcome series, educational drip, case study showcase)
- Abandoned cart emails – For e-commerce, automated reminders for customers who added products but didn't complete purchase
- Re-engagement campaigns – Win back inactive customers with special offers or content
- Segmentation – Divide your list by interests, purchase history, engagement level for more relevant messaging
We design emails, write copy, set up automations in your ESP (Mailchimp, ActiveCampaign, GoHighLevel), and provide monthly performance reports.
Social Media Marketing
Consistent social media presence builds brand awareness, engages your audience, and generates inbound inquiries. We manage:
- Content calendar planning (posts scheduled 30 days in advance)
- Graphic design and copywriting for posts
- Platform management (Facebook, Instagram, LinkedIn, TikTok depending on your audience)
- Community management (responding to comments and messages)
- Paid social promotion (boosted posts and targeted ad campaigns)
- Analytics and reporting
Reputation Management
85% of consumers trust online reviews as much as personal recommendations. We help you generate positive reviews and manage your online reputation through:
- Review generation campaigns (automated requests via email/SMS after purchase or service completion)
- Review monitoring (alerts when new reviews are posted across Google, Yelp, Facebook, industry sites)
- Response management (we draft professional responses to both positive and negative reviews)
- Review funnel optimization (making it as easy as possible for happy customers to leave reviews)
AI Website Chatbots
24/7 lead capture without hiring staff. We build custom chatbots that:
- Answer frequently asked questions instantly
- Qualify leads by asking questions about their needs, budget, and timeline
- Book appointments directly into your calendar
- Capture contact information for follow-up
- Escalate complex questions to your team
Chatbots integrate with your CRM so every conversation is logged and followed up automatically.
Technical & Strategy Services
Research & Strategy
Every project starts with research, not assumptions. Our Research & Strategy service includes:
- Market research (understanding your audience, their search behavior, and buying triggers)
- Competitor analysis (identifying what competitors rank for, where their traffic comes from, and gaps you can exploit)
- Keyword strategy (mapping primary and secondary keywords to existing and new pages)
- Content roadmap (prioritized list of pages and blog posts to create)
- Backlink opportunity analysis (identifying directories, partnerships, and outreach targets)
- Marketing technology audit (reviewing your current stack and recommending improvements)
Page Speed Optimization
Google uses page speed as a ranking factor. Slow sites also have higher bounce rates and lower conversion rates. Every 1-second delay in load time reduces conversions by 7%.
We optimize:
- Images – Compress and convert to modern formats (WebP), implement lazy loading
- Code – Minify CSS, JavaScript, and HTML; remove unused code
- Hosting – Upgrade to faster servers, implement CDN (Cloudflare, AWS CloudFront)
- Caching – Browser caching, server-side caching, database query caching
- Core Web Vitals – Specifically improve LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift)
Analytics & Tracking Setup
You can't improve what you don't measure. We implement:
- Google Analytics 4 (replace Universal Analytics)
- Google Tag Manager (centralized tracking management)
- Call tracking (CallRail, CallTrackingMetrics) with dynamic number insertion
- Form tracking (track form starts, completions, field drop-offs)
- E-commerce tracking (revenue, products, transactions)
- Custom dashboards (Looker Studio reports showing KPIs in real-time)
- Goal and conversion tracking (define and track micro and macro conversions)
What You Get Working with Us
ROI-Focused Recommendations
We only sell what makes sense for your goals and budget. If SEO will take 12 months to generate ROI but you need leads next month, we'll recommend PPC first.
Transparent Reporting
You'll receive access to real-time dashboards showing traffic, leads, conversions, and revenue attribution. Monthly meetings review performance and plan next steps.
Continuous Improvement
We don't "set it and forget it." Markets change. Competitors adapt. Algorithms update. We monitor daily, test weekly, and adjust monthly based on data.
No Long Contracts
All services are month-to-month. We earn your business every month by delivering results. Cancel anytime with 30 days' notice.