20+ Years BuildingWest Texas Businesses Online
WebGuy Lubbock isn't a faceless national agency with offshore teams and cookie-cutter strategies. We're a locally-owned digital marketing agency that has been helping West Texas businesses grow since 2004. We've survived algorithm updates, platform changes, economic downturns, and industry shifts by staying focused on one thing: delivering measurable results for our clients.
Our philosophy is simple: we only recommend services that will generate a positive return on investment. That means we'll tell you when SEO makes more sense than paid ads. We'll recommend pausing campaigns during your slow season. We'll suggest starting with Google Maps optimization before rebuilding your entire website—if that's the fastest path to revenue.
This approach costs us short-term sales. It earns long-term trust. Most of our clients stay with us for years because we prioritize their profitability over our retainers.
Our Story: From Local Web Designer to Full-Service Agency
WebGuy Lubbock started in 2004 as a one-person web design operation serving small businesses in Lubbock. Back then, "SEO" meant stuffing keywords into hidden text, social media didn't exist for businesses, and Google was just beginning to dominate search.
As the digital marketing landscape evolved, so did we. We expanded our services to include search engine optimization when we saw clients' beautiful websites getting zero traffic. We added Google Maps optimization when local search became critical for service-area businesses. We built PPC and Meta Ads management teams when clients needed faster lead generation.
Today, we're a full-service agency serving businesses within 200 miles of Lubbock—from Amarillo to San Angelo, Midland to Hobbs. We've helped hundreds of businesses in industries including home services, healthcare, legal services, retail, and professional services.
Our Philosophy: ROI First, Always
Most agencies will sell you whatever you'll buy. We're different.
We Ask the Hard Questions
Before recommending any service, we ask:
- Will this generate more revenue than it costs?
- Is this the highest-impact use of budget?
- Are there faster, cheaper alternatives?
We Tell You What You Need to Hear
If your website is fine and your real problem is sales follow-up, we'll tell you to fix your CRM before spending money on ads. If your market is too competitive for your budget, we'll explain your options honestly.
We Measure Everything
Every campaign we run includes conversion tracking: Google Analytics 4, call tracking, form submissions, CRM integration, and revenue attribution. If something isn't working, we tell you immediately.
What Makes Us Different from National Agencies
We Understand West Texas Markets
National agencies treat Lubbock like they treat Los Angeles. We know that service-area businesses in Midland face different challenges than those in Amarillo. We know which keywords drive calls in the oil and gas sector.
You Talk to Real People
When you call us, you talk to the strategist managing your campaigns—not a customer service rep reading from a script. Decisions happen quickly because we don't have five layers of bureaucracy.
We're Invested in the Local Economy
We live here. We shop at the same stores you do. We want local businesses to succeed because thriving businesses make our community stronger.
Flexible, Month-to-Month Agreements
We don't lock clients into 6- or 12-month contracts. All services are month-to-month. This forces us to earn your business every single month.
Meet Our Founder: Chase Powell
Chase Powell is a serial entrepreneur, published author, marketing strategist, and coach with over 20 years of experience helping businesses grow through digital marketing.
Chase is the author of "Always Be Learning: The Pursuit of Knowledge in a World That Has Forgotten Its Power", a book that explores the importance of continuous education and strategic thinking.
Beyond digital marketing, Chase is:
- Founder of CodeTap – An AI-powered platform for agencies and developers
- Founder of The Agency Guild – A community and toolset for marketing agencies
- Founder of Coach Fusion – Business coaching and mentorship platform
Chase's Three Principles:
Always Be Learning
Markets change. The only way to stay competitive is continuous education.
Measure Everything
Intuition isn't enough. Data drives decisions.
ROI or Nothing
If a service doesn't generate positive ROI, don't sell it.
Our Service Area: 200 Miles Around Lubbock
Major Cities
- • Lubbock, TX
- • Amarillo, TX
- • Midland, TX
- • Odessa, TX
- • Abilene, TX
- • San Angelo, TX
New Mexico
- • Hobbs, NM
- • Clovis, NM
- • Roswell, NM
- • Carlsbad, NM
- • Portales, NM
Smaller Markets
- • Big Spring, TX
- • Plainview, TX
- • Levelland, TX
- • Canyon, TX
- • And 50+ more
Ready to Talk Strategy?
No pressure, no pitch. Just a conversation about your business goals and whether we're the right fit to help you achieve them.