PPC in Odessa That Produces Calls — Not Just Clicks
PPC should buy outcomes, not traffic. We build Google Ads campaigns around high-intent keywords, tight targeting, excellent landing pages, and real conversion tracking.
What Breaks Most Odessa PPC Campaigns
Most underperforming accounts share the same problems. We fix those first.
"Set it and forget it" accounts with no search-term monitoring
Broad keywords that attract junk clicks
No negative keyword strategy
Weak offers and generic ad copy
Landing pages that don't match the ad promise
Missing conversion tracking (calls/forms not measured)
Our Odessa PPC Framework
Intent-Based Structure
Campaigns by service line, brand defense, remarketing, and selective competitor targeting.
Keyword Discipline
Tight match types, local intent emphasis, strong negative keyword foundation, ongoing cleanup.
Ads That Earn Clicks
Differentiators, proof, speed/availability, clear CTAs, proper extensions.
Landing Pages That Convert
Message match headlines, proof blocks, friction reduction, short forms, tap-to-call.
Tracking & Optimization
GA4 + conversion tracking, call tracking, monthly (or more) optimization based on real data.
Continuous Improvement
A/B testing, bid adjustments, audience refinement, and scaling what works.
PPC Packages for Odessa
PPC Starter
Focused
- Focused campaign setup
- Keyword discipline
- Negative keyword foundation
- Core tracking guidance
- Monthly optimization
PPC Growth
Lead Generation
- Multiple campaigns
- Landing page strategy
- Stronger reporting cadence
- Consistent optimizations
- Conversion focus
PPC Dominant
Scaling
- Advanced bidding strategy
- Testing/experimentation
- Remarketing campaigns
- Ongoing CRO priorities
- Deeper reporting
Frequently Asked Questions
Ready for PPC That Actually Produces Leads?
Get a free PPC audit and see exactly where your budget is going—and where it should go.