Analytics & Tracking Setup: Measure What Matters, Grow Smarter
In digital marketing, data isn't a nice-to-have—it's essential. Without proper tracking, you're flying blind and risk wasting budget on ineffective tactics.
Why Proper Tracking Is Critical
Knowing how visitors arrive on your site, which pages they view, what actions they take and which channels drive conversions empowers you to make smarter decisions.
Understand Customer Journeys
See how users move from ads to landing pages, then to forms, phone calls or purchases.
Calculate ROI
Measure return on ad spend (ROAS), cost per acquisition (CPA) and lifetime value (LTV) to know which channels deliver.
Optimise Campaigns
Identify top-performing keywords, ads and landing pages to scale what works and pause what doesn't.
Detect Issues
Spot technical problems like pages with high bounce rates or broken forms and fix them quickly.
Validate Tests
A/B tests on ads, landing pages or email campaigns need accurate data to determine winners.
What We Set Up
Our Analytics & Tracking Setup service configures your analytics tools, implements tracking tags and builds dashboards so you can see exactly what's working.
Google Analytics 4 (GA4)
Create or review your GA4 property. Configure data streams, set up enhanced measurement, define conversions and set user parameters.
Google Tag Manager (GTM)
Deploy GTM to simplify tag management. Create tags for Google Ads, Facebook Pixel, LinkedIn, Hotjar and configure triggers.
Call Tracking Setup
Integrate call tracking numbers for campaigns and landing pages. Track phone call conversions and attribute calls to specific sources.
Custom Dashboards
Build data visualisations in Google Looker Studio with sessions, conversions, revenue, cost per lead and channel comparisons.
CRM & Attribution Integration
Connect analytics data with your CRM to track leads from first interaction to closed sales with UTM parameters.
Event & Funnel Tracking
Identify key actions and set up event tracking. Build funnels to visualise drop-offs and optimise conversions.
Compliance & Consent
Implement cookie consent banners and ensure tracking respects privacy laws (GDPR, CCPA). Anonymise IP addresses where required.
Packages & Pricing
Maintenance ensures ongoing accuracy as platforms update, campaigns change, and new tools are added.
Analytics Basic
$1,200
$200/mo
Small businesses new to tracking
- GA4 setup
- GTM implementation
- Basic event tracking
- Single dashboard
- Monthly reports
Analytics Growth
$2,000
$350/mo
Multiple channels
- All Basic features
- Call tracking setup
- Advanced events
- Multi-channel dashboards
- Bi-weekly reports
Analytics Dominant
$3,500
$500/mo
Enterprises & e-commerce
- All Growth features
- CRM integration
- LTV tracking
- Custom API data sources
- Weekly reports & training
Frequently Asked Questions
Ready to Get Clear on Your Marketing Performance?
Pair analytics with your PPC, Meta Ads, SEO and Landing Page campaigns to track performance across channels.