How fast can PPC generate leads?

Often within days of launch — assuming tracking and landing pages are solid.

What budget do we need?

Depends on category competition. Many local services start effectively in the low-to-mid four figures monthly, but we can scope this based on goals.

Do you build landing pages too?

Yes — and it often improves ROI dramatically.

Can you run Local Services Ads (LSAs)?

Yes, when the category supports it. LSAs can be strong for certain service niches.

How do you reduce wasted spend?

Negative keywords, tight match types, geo controls, time-of-day controls, and ongoing search-term analysis.

We strongly recommend it for Amarillo service businesses; we can implement call tracking as part of the setup.

What if we already ran ads and they failed?

That's common. We audit what happened, rebuild structure, fix tracking, and relaunch with cleaner intent targeting.

Google Ads for Amarillo

PPC in Amarillo ThatProduces Calls — Not Clicks

Google Ads can work incredibly well in Amarillo — but only when the campaign is built to produce leads, not vanity metrics. We run PPC with a simple standard: if it doesn't drive calls or qualified leads, it gets fixed or cut.

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Why Most PPC Accounts Underperform

Most underperforming PPC accounts share the same problems. We fix them.

Sloppy Keywords

Broad, sloppy keywords that attract bad clicks instead of buyers.

Weak Landing Pages

Landing pages that don't convert the traffic you're paying for.

No Conversion Tracking

Without real tracking, optimization is blind gambling.

Thin Budgets

Budgets spread too thin across too many campaigns.

Generic Ads

Ads that sound like everyone else and don't differentiate.

Wrong Intent

Targeting informational queries instead of buying intent.

What We Build for Amarillo PPC Success

A systematic approach to Google Ads that produces measurable business results.

Campaign Structure by Intent

Core services (high intent), brand search (protect your name), competitor capture, and remarketing (stay in front of warm prospects).

Keyword Strategy That Filters Junk

High-intent keywords, aggressive negative keyword strategy (the silent ROI multiplier), and match types that fit your budget.

Ads That Earn the Click

What makes you different, speed and availability, trust and proof, clear CTAs, plus extensions: call, location, sitelinks, structured snippets.

Landing Pages Built to Convert

Message match, proof blocks, friction reduction (tap-to-call, short forms), and strong offer clarity.

Tracking & Lead Quality Control

GA4 conversion setup, call tracking, form tracking, CRM lead-source tagging — so PPC isn't gambling.

Why Amarillo PPC Can Be a Strong Play

Amarillo is a regional hub for the Texas Panhandle and surrounding areas, with strong business activity across multiple sectors. That typically means consistent search demand for services — and opportunities for paid search to capture it quickly when campaigns are structured correctly.

Consistent Demand

Regional hub with steady search volume

Diverse Sectors

Multiple industries need services

Quick Capture

PPC delivers faster than SEO

PPC Packages for Amarillo

Choose the level of investment that matches your lead generation goals.

PPC Starter

Focused

Focused budget, single service line

Account setup
One main campaign
Negative keyword foundation
Monthly optimization
Basic reporting

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PPC Growth

PPC Dominant

Aggressive

Competitive niches and scaling

Everything in Growth
Advanced bidding strategy
Ongoing CRO priorities
Remarketing campaigns
Structured experiments