Meet the Team BehindWebGuy Lubbock
Leadership
Chase Powell
Founder & CEO
Chase founded WebGuy Lubbock in 2004 and has spent over 20 years helping businesses grow through digital marketing. He's not just an agency owner—he's a serial entrepreneur who understands the challenges of running a business because he's lived them.
Background:
- • Published author of "Always Be Learning"
- • Founder of CodeTap, The Agency Guild, and Coach Fusion
- • Member of Iron Oak Society
- • Married 23 years, father of five
What Chase does for clients:
- Leads strategy sessions and discovery calls
- Reviews all proposals and campaign plans
- Conducts quarterly business reviews
- Provides direct access for urgent issues
SEO & Content Team
SEO Specialists
Certified in Google Analytics, Search Console, and technical SEO. They conduct keyword research, optimize pages, build links, and monitor rankings.
Tools: SEMrush, Ahrefs, Screaming Frog, Sitebulb, GA4
Content Writers & Editors
Experienced copywriters with backgrounds in journalism and marketing. Skilled at translating complex services into clear, persuasive copy.
Philosophy: Humans first, search engines second.
Web Development Team
Web Developers
Proficient in WordPress, Shopify, HTML, CSS, JavaScript, React, PHP, and MySQL. Build fast, secure, conversion-focused websites.
Philosophy: Performance, usability, conversions—then aesthetics.
UX/UI Designers
Trained in user experience design and CRO. Proficient in Figma, Adobe XD, and Photoshop. Design wireframes, landing pages, and email templates.
Paid Media Team
PPC Managers (Google Ads)
Google Ads Search & Display certified. Conduct keyword research, write ad copy, build landing pages, manage bids, and implement conversion tracking.
Approach: Daily monitoring, weekly optimization, monthly strategy.
Meta Ads Managers
Meta Blueprint certified. Build custom audiences, develop creative strategies, A/B test, and manage retargeting campaigns.
Philosophy: Test multiple creative variations to find winners.
CRM & Automation Team
CRM Specialists
Certified in GoHighLevel and HubSpot with Salesforce integration experience. Configure pipelines, build automation workflows, integrate lead capture, and train client teams.
Philosophy: Good automation feels personal, not robotic.
Project Management & Client Success
Project Managers
Coordinate work across teams, ensure projects stay on schedule and within budget, communicate progress, and manage stakeholder expectations.
Account Managers
Primary point of contact for clients. Schedule performance review calls, answer questions, identify opportunities, and escalate urgent issues.
Why Our Team Structure Works
Specialists, Not Generalists
Every team member focuses on their area of expertise. Your SEO specialist isn't also managing your ads.
Collaboration Across Disciplines
Teams collaborate on integrated strategies. Your SEO specialist talks to your PPC manager to ensure alignment.
Continuous Training
We invest in ongoing training, certifications, and conferences to stay ahead of industry changes.
Client-Centric Culture
Every team member is empowered to make decisions that benefit the client—even if it means less revenue for us.
Join Our Growing Client Family
Our team is ready to help your business grow. Whether you need a new website, better search rankings, or more leads from ads, we have the specialists to deliver results.