The 70-20-10 Framework
Eliminate guesswork. Build trust. Never run out of content ideas.
Plan a full month of strategic content in 20 minutes using the proven ratio that builds trust and grows your business.
The Framework Explained
Value & Community
Content that builds connection and usefulness. Local recommendations, community events, personal stories.
Be genuinely useful. Build affinity.
Education & Authority
Content that demonstrates expertise without being salesy. Market updates, Q&A, neighborhood insights.
Demonstrate competence. Teach.
Direct Business
Content that promotes your listings and services—sparingly. New listings, just sold, referral asks.
Promote strategically. Ask for business.
Why This Works
Builds Trust Through Reciprocity
When you provide massive value 90% of the time, your business posts feel earned, not pushy.
Differentiates You
Most agents post 80% business content. You're providing value 90% of the time. You stand out.
Sustainable
70% of your content is simple, human, and helpful. No more searching for the perfect thing to say.
Authentic
Show your personality, community knowledge, and humanity—the things that create real connection.