Case Studies
Real Results forReal West Texas Businesses
Plumbing Company
Lubbock, TX
Google Maps OptimizationWebsite RedesignReputation Management
The Challenge
A 15-year-old plumbing company had zero Google Maps visibility, an outdated website that didn't convert, and relied entirely on word-of-mouth referrals.
Our Solution
- •Complete Google Business Profile optimization with photos, services, and posts
- •Built a new mobile-responsive website with click-to-call and online booking
- •Implemented review generation system that earned 50+ new 5-star reviews in 90 days
- •Created consistent NAP citations across 50+ directories
The Results
#1
Map Pack Ranking
for 'plumber Lubbock' within 90 days
+150%
Call Volume
increase in monthly calls
+80%
Revenue
year-over-year growth
4.9
Review Rating
stars with 150+ reviews
"I was skeptical about digital marketing—I'd been burned before. But these guys actually deliver. My phone rings constantly now."— Owner, Lubbock Plumbing Company
Medical Practice
Amarillo, TX
SEOContent MarketingGoogle AdsWebsite Design
The Challenge
A new specialty medical practice opening in Amarillo faced established competitors with years of SEO equity. They needed patients fast but also wanted long-term organic visibility.
Our Solution
- •Built an SEO-optimized website targeting high-intent medical keywords
- •Created comprehensive content answering patient questions (25+ pages)
- •Launched Google Ads campaign targeting immediate patient searches
- •Implemented conversion tracking for form submissions and calls
The Results
12
Page 1 Rankings
primary keywords within 6 months
40+
New Patients
inquiries per month
$45
Cost Per Lead
via Google Ads
+340%
Organic Traffic
year-over-year growth
"Opening a new practice is terrifying. These guys helped us compete with established providers from day one."— Practice Administrator, Amarillo Medical Practice
Retail Store
Midland, TX
E-Commerce WebsitePage Speed OptimizationEmail MarketingMeta Ads
The Challenge
A local retail store's e-commerce site was slow (8+ second load times), had a poor mobile experience, and converted only 1.2% of visitors.
Our Solution
- •Rebuilt the site on Shopify for speed and mobile optimization
- •Implemented aggressive image compression and CDN
- •Created email automation sequences for cart abandonment
- •Launched Meta Ads retargeting campaign for site visitors
The Results
1.9s
Page Load Time
down from 8+ seconds
4.8%
Conversion Rate
up from 1.2%
+210%
Online Revenue
in first year
22%
Email Revenue
of total online sales
"I knew our website was slow, but I didn't realize how much money it was costing us. The rebuild paid for itself in the first month."— Owner, Midland Retail Store
Law Firm
Abilene, TX
CRM SetupGoogle AdsSEO
The Challenge
A personal injury law firm was losing 40-50% of leads due to poor follow-up. They had leads coming in but no system to capture and nurture them.
Our Solution
- •Implemented GoHighLevel CRM with automated lead capture
- •Built multi-step follow-up sequences (email, SMS, call reminders)
- •Optimized Google Ads campaigns for qualified case inquiries
- •Created landing pages specific to practice areas
The Results
+63%
Conversion Rate
lead-to-consultation improvement
38-42
Monthly Inquiries
qualified case inquiries
<5 min
Response Time
automated first response
-35%
Cost Per Case
reduction in acquisition cost
"The CRM alone was worth the investment. We're finally not losing leads to slow follow-up."— Managing Partner, Abilene Law Firm
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