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Lubbock SEO - Search Engine Optimization

Looking for the best SEO expert in town? At Lubbock Web Guy, we've been helping local businesses rank at the top of search engines for more than a decade. Try googling Lubbock SEO, web design, web development, or social media. Lubbock Web Guy is #1 in Google for all of them.

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On Google

18% of organic clicks go to the first search result, 10% go to the second, and 7% go to the third.

SEO - Frequently Asked Questions

 

What Is SEO in Lubbock, TX? SEO stands for “search engine optimization.” Major search engines like Google, Bing, Yahoo, DuckDuckGo, and Baidu have search results where specific web pages and other content such as videos, images, local listings, and news are shown and ranked based on what the search engine considers most relevant to user's search intent. SEO in Lubbock is the process of optimizing your website and it's content to give it the best opportunity to rank organically.

SEO is an acronym that stands for "search engine optimization" is the process of optimizing your website to get organic or un-paid traffic from the major search engine results pages. Search engines scan or crawl sites across the world wide web to better understand what every site is about. Based on the titles, descriptions, images, page content, and links to and throughout your website, the search engines make a determination of how relevant the searchers intent matches the content for any given page. SEO, is the process of optimizing all of these factors to get the best organic placement possible for specific search terms.

It's possible to learn the skill of SEO for free. You can go to live SEO workshops, or online training and courses. In addition, the web is full of articles, guides and cheat sheets to help you get started. Like any skill, it will require time and energy to learn. If you want to shortcut the learning process, you will need to purchase courses and tools, which can be very expensive.

There are many reasons why an SEO campaign might be expensive to set up and maintain. The most common reasons an SEO campaign might become expensive are: The keywords you're trying to rank for are very competitive, The niche you're in requires extensive research and content writing, The domain or website you're trying to rank is new, The costs of establishing a previously unknown brand and presence online. In addition, the tools required to set up and monitor ongoing SEO campaigns can cost hundreds to thousands of dollars per month. In addition, SEO is not a "set and forget" process. Because algorithms are constantly changing and evolving SEO campaigns need to be continually monitored for performance to make sure you maintain organic ranking in light of these changes. 

Google Search Console allows you to see what keywords are bringing traffic to your site. It also allows you to see the number of impressions being generated for specific terms, the click-through rate, and your average position for all keywords, or specific keywords. It also helps you figure out if Google's bot has any difficulty accessing important content on your site. A neat feature of this free SEO tool is the SERP preview. This shows a preview of how your site appears in search results. In addition to Search Console, Google Analytics allows you to see how visitors are interacting with your site, where they are entering or leaving your site and whether or not your organic traffic is growing or shrinking. All that is required to set up Search Console and Analytics is a tag in the head of your website. This can be done with many SEO plugins, or with a headers and footers plugin.

There is a significant number of SEO tools to help conduct research and execute campaigns. Many are free, like Google Keyword Planner, Google Analytics, Google Search Console, and many others. However, many other tools required to conduct effective SEO campaigns together can cost thousands of dollars per month. Many tools like Ahrefs, SEMrush, and MOZ can help you with keyword research, on-page analyzation, content gap analysis, and backlink research. These tools usually have graduated cost, depending on the extent of use.

Search engine optimization is a skill and method of marketing your website by maximizing your organic traffic opportunities. If you're short on time but have the money an SEO agency or consultant is an option. However, if you're short on money use the free tools and do-it-yourself SEO tips to improve your organic rankings. These tips and guides take time to research and implement. Marketing skills, like medical skills have areas of specialization that can take years to acquire the knowledge necessary to become truly proficient. 

How to do keyword research for Your SEO Strategy:
~ First, you should make a list of important relevant topics based on what you know about your business.
~ Second, fill in those topics with keywords you might use when executing a search for various aspects of your business. 
~ Third, do some research about terms related to your original list. This usually requires using Google Keyword Planner, or other free and paid tools.
~ Fourth, make sure you have a mix of short-tail and long-tail keywords.
Many free and paid tools allow you to shortcut this process of finding good content ideas, and how frequently you should use certain terms. This is important because you don't want to "stuff" your content with keywords. This appears spammy to search engines and will cause your site to be penalized.

Before beginning your search for an SEO it's a great idea to become an educated consumer and get familiar with how search engines work. SEO is a skill, and like any other skill, it requires time and energy to learn. Because SEO is a rapidly developing field and process, it requires ongoing education to keep up with changes in the field. If you are willing to commit time and energy to learn, it is a skill you can develop.

Although it is frequently said that SEO has died, these statements are generally false. However, they do hold kernels of truth. While search optimization isn't dead, over the years many elements have substantially changed or evolved. As a result, these outdated search engine optimization tactics can now actively kill your rankings. This is one of the reasons it is usually a good idea to have someone actively working on optimizing your website who has an understanding of the most current and up to date"best practices" in SEO. Rapid changes in the capabilities of technology have enabled search engines to better understand the intent of the searcher and to recognize SEO's who are engaging in practices that violate their TOS.

Lubbock Search Engine Optimization and Maps Optimization

Search Engine Optimization (SEO) is the strategic plan to bring more customers to your site. Increased traffic means increased potential customers. SEO takes time, effort, planning, and ongoing commitment. Every Search Engine (like Google) wants satisfied customers, so Search Engines constantly work to improve their algorithms to get people the most accurate results for every search. They factor in everything they know from the location of the searcher to his or her previous search history to recent products purchased, and so much more… then try to find the most likely match for each user based on many more things from the credibility and security of a website to its content matches, location, popularity and more.

Maps Optimization (sometimes referred to as Maps SEO) is the process of optimizing your Google My Business listing to increase your businesses presence in local maps results. This includes both the number of keywords your rank in the top 3 for and your position in that top 3 results in Google maps. Most types of local searches bring up a 3 pack, or map pack. Lubbock maps SEO is how we optimize and maximize your business to make sure you get more phone calls, website visits and directions request every week.

We use unique cutting edge processes to make sure your business gets the exposure it deserves to rank higher in both organic search and local maps search. Our job is to keep up with industry best practices, refresh content and web design regularly to achieve optimal rankings, and to stay at it week by week. The results accumulate over time. So consistency, relevance, and strategy drive our SEO work.

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