---
title: "70-20-10 Content Planner | Lubbock Web Guy"
url: https://lubbockwebguy.com/edge/content-framework
description: "Plan educational, personal and promotional business content with the interactive 70-20-10 framework from Lubbock Web Guy."
lang: en
---

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Resource #2

# The 70-20-10 Framework

Eliminate guesswork. Build trust. Never run out of content ideas.

Plan a full month of strategic content in 20 minutes using the proven ratio that builds trust and grows your business.

Used by 1,000+ agents

20-minute planning time

## The Framework Explained

70%

### Value & Community

Content that builds connection and usefulness. Local recommendations, community events, personal stories.

Be genuinely useful. Build affinity.

20%

### Education & Authority

Content that demonstrates expertise without being salesy. Market updates, Q&A, neighborhood insights.

Demonstrate competence. Teach.

10%

### Direct Business

Content that promotes your listings and services—sparingly. New listings, just sold, referral asks.

Promote strategically. Ask for business.

## Why This Works

### Builds Trust Through Reciprocity

When you provide massive value 90% of the time, your business posts feel earned, not pushy.

### Differentiates You

Most agents post 80% business content. You're providing value 90% of the time. You stand out.

### Sustainable

70% of your content is simple, human, and helpful. No more searching for the perfect thing to say.

### Authentic

Show your personality, community knowledge, and humanity—the things that create real connection.