Technology has been advancing so rapidly that most people have trouble simply staying up to date. It wasn’t too long ago that computers were the size of an entire bedroom, and were extremely slow, limited in function, and barely had any memory or disk space. (And not too long before that, they didn’t even exist!)
Now we have computers that are a thousand times smaller and faster, with a million more features (have you seen all the apps out there?), and are really just better in every way. They’re called smartphones, and they conveniently fit in our pockets. Not a bad improvement for just a few decades worth of reiteration.
We Now Live in a Mobile Society
I’m sure you’ve noticed that almost everyone has a smartphone, such as an Apple iPhone, these days (for better or for worse). As far as benefits go, having this amazing piece of technology can make your life infinitely easier.
Need some information on absolutely anything? Whip out the phone and Google it. Need directions? Type the location in Google, or use the maps app. Want reviews on local dentists? You can Google their names, or check them out on Angie’s List. Want to make reservations at a special restaurant for date night? There’s an app for that. The list goes on forever.
On the downside, you see people practically glued to their smartphones almost everywhere you go. Some people can’t even put the phone down while they’re driving, creating potentially dangerous situations on the road. Texting while driving has become a real hazard lately, especially in school zones.
Humanity’s True Love: The Smartphone
But ultimately, one thing is clear: people LOVE their smartphones, and this is not going to change. In fact, as these phones offer people more features and services (which they will continue to do as time goes on), people will only become more addicted to them.
According to TechCrunch, a leading technology website, 80% of all online adults now own a smartphone. It doesn’t take a data scientist to realize the impact of this information: smartphones are now an integral part of society.
Google Adjusts to Serve the Market’s Needs
Google, the king of the internet, has also not surprisingly noticed this societal technology adaptation. And in an effort to deliver the best content to its users, in the most convenient format possible, they have announced a very serious change to their search algorithm, active as of April 21, 2015.
Google stated that websites must be mobile-friendly to accommodate the massive amount of people using mobile devices, and that websites that do not adjust to this algorithm change will be penalized. Getting penalized by Google means that your website will drop in their search engine ranking, making it harder for potential customers to find you, ultimately shrinking the amount of potential revenue you will be able to generate with your website as a result.
How to Make Your Website Mobile-Friendly
Making your website mobile-friendly is basically designing it to be easily readable on a mobile device, in this case the smartphone. Your website will have to naturally adjust to devices of different sizes, so that your readers/viewers won’t have to “zoom in and zoom out” when trying to read different parts of it. This is called having a responsive design.
Mobile web searchers were already unlikely to be interested in your website if it wasn’t responsive, meaning that the chances of making money off of them was already low if your website didn’t adjust to their screen size. But with this algorithm change, Google has provided the final incentive to get your web presence updated. While having a mobile-friendly design was highly recommended in the past, it’s now not even really optional — especially if your goal is to use your website as a revenue generating tool.
Lubbock Web Guy Can Help
Would you like to get a free consultation on how to make your website smartphone-friendly? Give us a call at (806) 831-5033 or contact us online, and we’ll be happy to discuss your individual situation and how we can help your business earn more money with a responsive web design. We’ve already helped hundreds of businesses in Lubbock and West Texas generate more income on the internet, and we know exactly what it takes to make your website a success.