Lubbock Social Media Marketing

Small businesses have a tendency to overlook the importance of social media. They may have a Facebook page and a Twitter account, but their posts are inconsistent and they rarely interact or connect with their audience. Social media presents businesses with a unique opportunity to directly connect and interact with their local target customer, yet so many businesses leave the opportunity on the table.

It’s difficult to run a business and focus on social media at the same time. We are a social media management company that strives to help our clients make their social efforts a success. We focus on managing your social campaigns, so you can focus on what you do best running your business.

Content Development

Content is the essence of your social marketing efforts, but you need more than just words on a page to convert leads into customers and clients. From blog posts to eBooks, case studies, email marketing, website content and social media posts, it takes a team of expert writers to produce and promote top quality content for a business.

High quality social media content is shareable and catches the eye of your target audience. Just one piece of great content can turn viral and bring in thousands (or hundreds of thousands) of visitors to your site. To produce this type of content, you need to hire content developers who are experts in your industry. They will know how to speak to your audience and how your business operates.

Developing content requires a certain expertise to be effective. Our team of content developers are experts in their industries and can help you create the right content for your audience.

Ad Campaigns

Ad campaigns are at the heart of social media marketing, and online marketing in general. From creative Facebook campaigns to promoted tweets, there are so many ways to advertise a business through some of the most popular social media outlets.

Popular social sites like Facebook and Twitter have millions of users, and businesses all over the world are scrambling to get their products, services and messages in front of the eyes of these users. Having a large audience to appeal to offers your business a great advantage, but it also means having to fight with a swarm of competitors who are all trying to do the same thing. No longer is it enough to simply post and gain followers on social media. To get noticed, social media ads are imperative.

With the right social media management company, your social media ads can be incredibly effective. Not only will you earn new followers and expand your reach, but you also drive engagement. We can help you manage your social media ad campaign to ensure that youíre reaching and engaging with your target audience.

Custom Marketing Campaigns

Marketing a business online is a multi-faceted process. From content marketing to advertising, PPC and social media marketing, there are several avenues open to businesses of all sizes. Finding the right formula for your company requires the help of an experienced professional who understands your market and your customers.

When creating a custom marketing campaign, the first step in the process is evaluating your competition and what they’re doing. It’s also important to analyze the products and services you’re currently promoting. How effective are your advertising and marketing programs? Are your current marketing efforts relevant to your target audience?

There are three levels of effectiveness when it comes to creating an effective social media campaign:
1. Build up an audience
2. Engage with your audience
3. Create viral content

We are a social media management company that understands this and can help your business find success with its social media campaigns. We help our clients find the right combination of marketing and advertising media to get their products in front of their target customers. There is no one-size-fits-all solution for marketing, be it offline or online. We take a customized approach to help our clients develop a marketing strategy that suits their needs and their budget.

Campaign Monitoring

Developing a social media marketing campaign is an important step for your business, but monitoring its effectiveness is just as important. What’s more important is monitoring the effects of your campaign on each individual platform. Are you gaining new followers on Twitter? Are people sharing and talking about your posts? If not, it’s time to reevaluate how you are interacting with your audience.

Campaign monitoring tools allow us to track your campaign’s progress and effectiveness. If a strategy isn’t working as well as planned, adjustments can be made to improve the campaign’s return. All of this is done in conjunction with the client to ensure that their marketing efforts are in line with the company’s goals and mission.

Monitoring your campaign allows you to see just how effective your marketing efforts are, and tweak your strategy as you go along.