LUBBOCK SEARCH ENGINE OPTIMIZATION (SEO)

Just like anything else in the business world, search engine optimization requires precise planning and organization. Having a plan or strategy in place allows you to determine which parts of your SEO campaign are effective and which ones should be adjusted or eliminated altogether.

The team at Lubbock Web Guy can help you formulate and execute an SEO/Marketing plan that drives sales, improves brand awareness and expands your company’s reach. We are a Lubbock SEO company that understands the ins-and-outs of the SEO industry and stay ahead of the latest trends to produce the best results possible.

Email Marketing

Email marketing is the one aspect of online marketing that many business don’t take advantage of. When visitors opt-into your list, they’re already interested in your products or services. Email marketing allows you to connect directly with these potential customers to establish credibility, build trust and ultimately convert them into a paying customer.

Building a list of subscribers provides you with the opportunity to promote your products, services and special promotions directly to potential customers who are already interested in what you have to offer. It also gives you a chance to provide your target audience with useful information and helpful advice that establishes you as an industry leader and expert. This goes a long way in expanding brand awareness and improving customer loyalty.

Lubbock Web Guy can help you develop and implement a successful email marketing campaign that increases your customer base and your bottom line.

SEO Writing & Blogging

Developing content for your search engine optimization efforts is critical to the success of your campaign. You need a team of writers that understand how to develop SEO-friendly content and blog posts. With the right pieces of content, you can connect with your audience while improving your rankings at the same time.

SEO writing contains the right keywords in the right places, and follows the best practices to make each piece of content search engine friendly. Aside from this, each piece also provides real value to the reader. It answers their questions and it gives them useful information that they will feel compelled to share with their friends. No matter whether you need written posts for back-linking strategies, guest posts or your website’s own blog, the content needs to be natural but purposeful and functional.

We’re an SEO company of experts in the field of writing and blogging, and can help drive your SEO campaign to success.

SERP Reporting

Measuring the effectiveness of your SEO efforts is an integral part of the marketing process. This is where SERP reporting comes in. Using the latest tools and technologies, daily rank tracking can be performed and graphs can be created to visualize your success.

SERP reporting measures your keyword rankings to help you determine just how successful your SEO campaign is.

Pay Per Click Management

Pay Per Click, or PPC, is one of the most effective online marketing strategies, but it requires the right team of professionals to make a campaign a success. It’s more than just keyword research. PPC requires you to understand where your target is and how to reach them. Managing a PPC campaign is more than just overseeing the process, but also about prioritizing the right advertising tasks.

An effective pay per click advertising campaign is a combination of a number of synergistic elements, including:

  • Keyword research and grouping
  • Ad text development
  • Developing effective, high-converting landing pages

Targeting the right keywords at the right time is crucial to the success of your campaign and for staying on budget. Our team of PPC experts can help you develop and manage a pay per click advertising campaign that increases your bottom line and brand awareness.

 

On-Page & Off-Page SEO

SEO begins at home on your website. On-page optimization ensures that all of your pages are search engine friendly and contain all of the right keywords. From the structure and layout of the site to the words written on the page, there are dozens of on-page factors that affect your rankings.

A website audit is one of the best ways to measure your website’s on-page SEO. Audits check for certain key on-page factors that will affect your rankings, like whether or not your primary keyword is located inside of a header tag or if your images contain alt tags. While these details may appear to be minuscule, they all work together and are a major part of the larger picture.

Off-page SEO is more complex and particular. The links your website gains from other blogs and websites is out of your control, but you can influence links with the right back-linking strategies.

A true professional that understands off-page SEO is not easy to find, and the industry is constantly evolving. At Lubbock Web Guy, we’re at the forefront of the SEO industry, and implement only the most effective off-page strategies to improve your rankings.