Monthly Archives: April 2015

digital marketing

How to Build a Good Website

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What Makes a Good Website? This question has been asked by every single person who has ever been serious about getting a professional web presence. After spending almost a decade building hundreds of websites for business owners in Lubbock and West Texas, as well as analyzing thousands of websites that operate from around the world, we’ve learned a few things about what separate the good ones from the bad ones. Here are five important questions you should ask yourself about your current or future website. 1. Does It Look Attractive? Most people know they shouldn’t do it, but they still…

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mobile friendly design

The Internet has gone mobile: What you need to know

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Technology has been advancing so rapidly that most people have trouble simply staying up to date. It wasn’t too long ago that computers were the size of an entire bedroom, and were extremely slow, limited in function, and barely had any memory or disk space. (And not too long before that, they didn’t even exist!) Now we have computers that are a thousand times smaller and faster, with a million more features (have you seen all the apps out there?), and are really just better in every way. They’re called smartphones, and they conveniently fit in our pockets. Not a…

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Google ranking tips

Want to get to the top of Google? (Part 2/2)

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The best thing about running a $400 billion company is that you can essentially make the rules in your industry, at least to a very large extent. Government creates regulation (of course, government makes the real rules), you design the industry around that regulation, and everyone else bends over backwards to work around your design. Not a bad deal. Biology and Business 101: Adapt or Die Welcome to Google’s world in the online marketplace. When Google makes a change in their algorithm, the entire internet changes their digital marketing strategy to please Google. This happens more often than you’d think….

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Search engine ranking tips

Want to get to the top of Google? (Part1/2)

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You’ve worked hard to build your business into a seven-figure enterprise. But being an entrepreneur, you’re never really satisfied. It’s almost as if entrepreneurship and ambition (and thus, dissatisfaction) just naturally go hand in hand. You always want to get to the next level. And you think you’ve found the answer: get serious with internet marketing, and get to the top of the Google search engine so more prospects and future customers can find your company. The Million Dollar Question The question you’re now asking yourself is: how can I get to the top — and stay at the top…

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